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Founder of Inspired Tide Design
Using Pinterest for your business will help you land more clients and increase profits. Pinterest isn’t just for searching cute outfit ideas and delicious dinner recipes. Pinterest is an amazing tool that you can be using for your business right now. I bring in leads through Pinterest on a consistent basis and am growing my email list through Pinterest daily.
Here is why you should be using Pinterest for your business:
I want to help you get the most out of Pinterest so I am sharing with you what has helped me increase my views on Pinterest and click through rates.
1. Tailor Your Boards Towards Your Ideal Clients
When you create your boards make sure that they are topics that your ideal client would be interested in. For example, if you serve female entrepreneurs in digital marketing then your boards could be “girl boss”, “female entrepreneurs”, “digital marketing tips”, “online marketing tips”, etc. Then make sure you are sharing both your own content and others content on a consistent basis.
2. Join Tailwind Tribes
The Tailwind tribes app has helped me grow my viewers to 40K monthly views in just a month. Once you join tailwind tribes, join group boards that are relevant to your business. Once you’re in a group board you will share others pins and they will share yours. This allows your pints to be seen by so many more people. This is excellent especially if you do not have a large following yet.
3. Collect Leads on Your Website With an Opt. In Form
At this point you will have more viewers and click throughs to your site, so it is important to capture the contact information of those interested visitors who don’t take action or buy right away. This is where the opt. in form comes into play. As a website designer, I LOVE a great opt. in form. This is where you will collect your viewers name and email address in exchange for free information. Here are some opt. in ideas that you can create: a free educational pdf, a quiz, checklist, etc. The best way to grab your viewers attention, is to create an announcement bar at the top of your site, that states the free offer. When they click the announcement bar they should be led to the page with the opt in form.
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Hey There! We are Inspired Tide Design, a branding and website design studio that helps small business owners and entrepreneurs create and launch wildy successful brands. We are passionate about helping our clients kill it in their businesses and become incredibly successful online.