Inspired Tide Design 

Brand Design

Custom Brand Design

What is Included:

Brand Design Questionnaire
Mood Board
Color Palette Selection
Primary Logo Design
Secondary Logo Design
Submark Design (Favicon)
Pattern Design
Brand Style Guide 
Final Files via Google Drive

Timeline:

4 weeks

Payment options:

$850 or $425 for 2 months 

The Design Process:

Brand Questionnaire 

You will receive a questionnaire to complete. It will help us define your target audience, brand style and develop a design direction. You will also be able to tell us your vision for your brand design here.

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Color Palette

We will send you three different color palettes to choose from. Each color palette that we present to you will be chosen with color psychology in mind to attract your target audience.

Revisions

You will be able to have one round of revisions. You can request us to adjust spacing, sizing, color selection & font selection. The primary concept will not be changed as we strategically choose a design that will help you meet your goals and appeal to your audience.

Secondary Logo + Submark  Design

Your secondary logo is a variation of your primary logo but more simple. It is usually the name of your company. The submark is a small image or initials that represent your business. These two designs can be used for many different branding purposes.

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Mood Board

We'll then send you a moodboard which is a visual representation of our design direction. We will have you approve the mood board. This is to ensure we're on the same page before we start designing your brand.

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Primary Logo Design

You will receive 3 primary logos to choose from. The logos will have the same design concept by vary slightly. Once you choose your favorite we will then create your secondary logo and submark. 

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Brand Style Guide

Once your revisions are complete you will be sent your brand style guide. In this digital guide we include your moodboard, target audience information, color palette (with codes), fonts (title, heading, subheading & body fonts) brand patterns, file formats (when to use each file type). 

Final Files Sent

We will send all of your final files via google drive in color and black & white, as well as in web and print formats. You will receive files in .ai, .png, .jpeg, and .pdf. In the brand style guide we'll explain when to use each file type (ex. business cards, website, physical products, letterheads, etc.)

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